LORR 2020 Collection "Reformal"
LORR :: SS2020 :: REFORMAL
Lorrell Gold is the talent behind the brand LORR.
Originally from Boston, with fashion shows and pop-ups in New York on his curriculum; Lorrell is now a rising star in the Houston fashion scene.
Last month, LORR presented its new 2020 collection “Reformal” at the event Houston Fashion For Good.
Reformal it’s translated into modernizing the traditional classic menswear. The DNA of the brand is to challenge the traditional ideals in men’s fashion. - “Does it make sense for certain pieces of fashion to still exist? Like the traditional suit?” - Lorrell says.
The collection features an ultra modern and minimalist look, focusing in clean and functional lines, comfortable and light fabrics, deconstructed looks, the majority being unisex. Black, white, peach and reds make the perfect color palette. The collection offers many neoprene athleisure looks, the modern classics made with suiting and denim, all complemented with its own innovative leather accessories.
LORR’s target audience it’s young adults, fans of the business casual with an urban vibe. Sustainable fashion, craftsmanship, attention to detail and perfect finishings are the main focus and goals of this brand.
Lorrell Gold is ready for 2020, New York Fashion week and Copenhagen are in his sight.
Houston Fashion For Good 2019 - Silver Street Studios HTX
